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How Unilever used social media to launch extra strong Marmite


Here is a slide show produced be We Are Social on how they successfully used social media to launch Marmite XO – a specially-brewed extra-strong version of the spread. What I like about this case study is that it shows how to effectively engage online brand advocates in the offline world to spread your message for you on social media.  I won’t say anymore as the presentation is pretty comprehensive. Enjoy

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This entry was posted on April 8, 2010, 10:09 am and is filed under All, Business, Food & Drink. You can follow any responses to this entry through RSS 2.0. Responses are currently closed, but you can trackback from your own site.

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