Two months ago Dunkin Donuts launched the Create Dunkin’s Next Donut contest to get fans to submit their own ideas for the brand’s next new flavoured donut.
Largely as a result of a successful social media plan, which included leveraging Dunkin Donuts’ twitter account which has more than 50,000 followers, over 90,000 people participated in the initial round. Finalists were selected based on their use of ingredients, donut name and donut story. Each will take home $1,200, a year’s supply of donuts and get to compete in a ‘bake-off’ at Dunkin’ Donuts headquarters in Massachusetts.
You can see the 12 selected donuts and vote for your favorite donut at https://www.dunkindonuts.com/donut/ before May 3th.
The 12 finalists are:
- Cop Cake – A cake donut with chocolate icing, topped with white sprinkles and chopped Reese’s Peanut Butter Cups. Created by Chris Schinnerer of Clackamas, Oregon. [pictured above]
- Full Moon – A cheesecake kreme-filled donut with white icing, topped with shredded coconut and Hershey’s Vanilla shavings. Created by Pat Coope of Ponte Verde Beach, Florida.
- I Like You a Latte – A chocolate cake donut with maple icing, topped with white and chocolate sprinkles. Created by Rosemary Burian of Joliet, Illinois.
- Let Freedom ‘Ring’ – A blueberry cake donut with white icing, topped with red and blue sprinkles. Created by Jack Turchetta of Cranston, Rhode Island.
- Mango Fandango – A berry mango-filled glazed donut, topped with pink and orange sprinkles. Created by Rachel Llanes of Miami, Florida.
- Monkey-See Monkey-Donut – A bananas foster-filled donut with chocolate icing, topped with Reese’s Peanut Butter Cup shavings. Created by Rachel Davis of Sharon, Massachusetts.
- Mornin’ Paper – A chocolate butter kreme-filled donut with white icing, topped with chocolate sprinkles. Created by Catherine Kunkle of Pittsburgh, Pennsylvania.
- Much A Do About Nut Things – A chocolate cake donut with peanut butter icing, topped with shredded coconut and chopped roasted almonds. Created by Stefanie Schwalb of New York, New York.
- Nut N’ Fancy – A peanut butter-filled donut with chocolate icing, topped with Reese’s Peanut Butter Cup shavings and whole Reese’s Pieces candies. Created by Lisa Burns of Medford, New Jersey.
- Pumpkin to Pie-n For – A pumpkin cake donut with maple icing, topped with Hershey’s Cinnamon Chips shavings and graham cracker crunch. Created by Kelly Rice of Orlando, Florida.
- S’morgasbord – A marshmallow-filled donut with chocolate icing, topped with graham cracker crunch. Created by Chris Wiley of Medford, Massachusetts.
- Snack-o-Lantern – A pumpkin cake donut with maple icing, topped with Hershey’s Cinnamon Chips shavings. Created by Jennifer Hayes, Hardwick, Massachusetts.
Source: Mashable
