A mobile food truck by any other name is still a mobile food truck, whether it serves sesame-dipped tacos or sherbets.
Kogi BBQ, the mobile food truck in question is not a modern business, per say. After all, all they did — product-wise — was replace the ice-maker with a grill. Their real innovation, which goes beyond being a campaign and turns into downright business brilliance, is using Twitter to give their mobile food truck business, some, um, @oomph.
The Kogi Korean BBQ taco truck travels all over LA to sell tacos. Traffic, police, and other issues sometimes prevented it from being in the exact spot each time.
The solution? A Twitter account! The people working on each mobile food truck keep their Twitter account updated with their whereabouts, special deals and also tell people if they are going to get delayed by traffic. They even tell people what the weather is like — dress warm tonight, honey.
The vehicle has emerged as a social-network hippie-movement in LA, gathering crowds of 300 to 800 people each time it parks (often several times in an evening) affectionately referred to as “Kogi kulture.”
Of course, people love it. Tweeps feel like they have “insider info”, a sort of VIP treatment for being on Twitter. They know when this cool mobile van will come before it actually comes. Apparently, it’s delicious as well. As of June 15 they have over 65,000 followers
Full article on thought pick
Thanks to Gemma Went from Red Cube Marketing for highlighting this case study
