In no particular order, here are 20 ways in which food & drink brands have benefitted from social media in the past year (more ore less):
- Moving food cart uses twitter to update location – and gains hundreds of fans
- Consumers use social media to bring about return of chocolate brand
- New drink gets it’s name from fans on Facebook
- How the BK Whopper made people become unsociable
- Starbucks social behavior
- Pepsi use social media to do good…and of course market themselves
- Marmite launches Facebook campaign to test new cereal bars
- Dunkin Donuts Tracking Twitter In Effort To Turn Tweets Into Sales
- Heineken, football, video and social media – the best marketing campaign since….?
- Video: Dr Pepper April Fools Chatroulette video hits the web
- How Unilever used social media to launch extra strong Marmite
- Red Bull Launch F1 Community
- Coca Cola’s approach to social media – slideshow
- The tweeting oven – BakerTweet
- The final of Dunkin Donuts’ ‘Next Donut’ created by fans initiative
- Dr. Pepper’s nice new Facebook strategy: Let us handle your status updates, what’s the worst that can happen?
- How a BBQ business becomes viral
- Using Foursquare to Drive Sales at a Restaurant
- New York to get a social media burger chain
- Doubling Sales of Organic Tea Via Social Media
If you have any other social media cases studies (from food and drink brands or otherwise) please get in contact and we’ll put them up on Sociable.net
