Posts Tagged facebook
Put Your Facebook Friends In A Horror Trailer!
Posted by Josh Feldberg in All, Government on August 4, 2010
Last year the Dutch Ministry of Justice released the award winning Stanislav campaign. This viral received many positive, but also negative publicity. The campaign, which was made to raise the awareness around privacy on the internet topic, used information from profiles of Dutch leading social network Hyves, that was set to private.
Nevertheless Stanislav was very successful, and perhaps inspired Swisscom to release a similar technical concept, using your Facebook profile and 9 of your preferred friends:
Lost in Val Sinestra
See the promotional video for the viral below
The viral is a great piece of technology, using the Facebook API. On this website, you can make a Facebook connection, the tool automatically connects to your profile and picks 9 random profiles from your friends. The result is a great trailer where information and pictures from the selected profiles are perfectly integrated.
My question is if this campaign will receive negative publicity again, especially as privacy is a hot topic around Facebook these days. What do you think?
A nice detail is that the hotel used in the viral, Val Sinestre, really exists, perhaps a great location for your seventieth birthday?
Some screenshots from the trailer:
Source: SocialMediaConsultancy.nl
Mazda promotes car by putting you being the wheel….on a Facebook game
Posted by Josh Feldberg in All, Business, Cars on July 31, 2010
Mazda’s new Mazda2 is the star of the company’s new Facebook game called DriverVille, a title that has you souping up your car then racing it. It is also, of course, meant to get more people paying attention to the launch of the new Mazda2 model, with an accompanying sweepstakes also running on the Mazda Facebook page.
There’s plenty of built-in advertising, but it doesn’t feel overblown or forced. And it’s actually informative, so it should appeal to casual gamers and those actually hoping to learn a little more about the Mazda2.
The gist is pretty simple — you complete missions to level up, earning Driver Bucks and items along the way that range from a pair of cowboy boots to your very own virtual Mazda2. The Driver Bucks earned can be used to purchase items to accent your Mazda2, your home garage or your DriverVille avatar.
All the activities in the game can be broadcast through your newsfeed to share with friends, and several of the trophies that can be earned in the game center around bringing more people into the game, adding to the viral element.
Once inside the DriverVille universe, you and your friends will be able to move between several locations, including an arcade with interactive games, a movie theater with video clips of Mazda2 advertising, an outlet to use your Driver Bucks to buy items and a Mazda dealership, complete with a brochure rack full of PDFs for all Mazda’s 2011 models
The campaign is being run by the ad agency Doner, which also worked on the Mazda3 launch for Mazda.
Full story on Inside Facebook
Diesel make a real life Facebook theme park
Posted by Josh Feldberg in All, Business, Retail, apparel on July 26, 2010
Last year Diesel kicked of the Be Stupid campaign. With this campaign, they creating a hook for creativity in controversial advertisement. Diesel Germany took this opportunity to create a highly remarkable offline event: Facepark.
What would happen if you took all the possible interactions of a highly successful platform such as Facebook into the real world? Continue reading for the video and insights.
Personally, I love the idea of the “Be Stupid” campaign. Its a intelligent move to turn a jeans brand into a philosophy that can be adapted by a large group among the target population. With great copy such as: “Smart sees what there is. Stupid sees what there could be.” and “Smart listens to the head. Stupid listens to the heart.“, Diesel engages their target audience to bond with their emotional side, instead of their rational.
Back to the Facepark campaign. The idea of Facepark is really simple: Take a big cardboard and cut out a piece. Head over to the park and start using the familiar Facebook gestures and interactions with friends and random strangers.
The philosophy of the day was based upon the fact that the park is much more fun then the internet. “Instead of wasting our lives in front of our computers, we chose to waste our lives in the park“, Diesel stated. Digital is smart. Analog is stupid. Be stupid. Check out the video:
Personally I think its a nice move from Diesel. Making remarkable stories has been one of the key factors for great campaings of Diesel over the last few years. Remember the Heidis campaign?
However, telling your audience to screw digital and become a fan of analog while driving the traffic towards the offline event through social (and asking to become a fan of the Facebook page for example) is a nice paradox. I guess digital isn’t so stupid after all.
Adobe’s ‘Real or Fake?’ photo social media campaign
Posted by Josh Feldberg in All, Business, Media on July 19, 2010
Adobe, the proud maker of popular software titles such as Photoshop, Illustrator, Acrobat and Flash, worked with interactive advertising agency Traction to create a social media engagement initiative.
Adobe wanted to increase awareness of its discounts for college students. It thought hard and long about the best strategy to do so, taking into consideration the characteristics of its target audience while tailoring an effective, customized method to reach them.
The challenge was clear: Increase awareness among college students for the launch of Adobe Student Editions in North America; we wanted students to know that they can purchase Adobe products at a steep discount for students (up to 80% off the full retail price).
Accordingly, Adobe created a game on Facebook challenging users to spot doctored photos. The core of the campaign was asking fans of the Adobe Students page whether they thought a series of images were “Real or Fake?”
The game lasted for 4 weeks, with 5 photos being posted each week. If a photo had been edited with Photoshop, a tutorial showed how that was done. And, at the end of the game, users were presented with information about Adobe Student Editions and there were 3 primary call-to-actions: 1) “Buy Now”, 2) “Play Again” and 3) “Share” the game with others.
Full story on ThoughtPick
The bank that’s leading the way in social media: Wells Fargo case study
Posted by Josh Feldberg in All, Business, Financial services on June 22, 2010
Wells Fargo has made a bold strategic marketing move, and is capturing audience and engaging them online, where they enjoy being part of the community.
Online Marketing for Banks
WAY, way back – in the social media world – March 2006, Wells Fargo & Co. launched its first corporate blog.
Today, with hundreds of employees using blogs to brainstorm with each other and interact with customers, they’re LISTENING to their audience, and their blogs are the most-read non-banking pages on their website. And that’s ground-breaking significant, because Wells Fargo is the No. 4 U.S. bank (as measured by assets). Wells Fargo now also has the nation’s largest retail brokerage operations, as well as its largest branch network, with more than 6,600 offices in 39 states and Washington, D.C.
Wells Fargo’s blog site proclaims:
“Every day more and more of you are using social media to connect, communicate and learn, and we’re here with you to help. What else would you like to see? And how can we do more? Let us know.”
Launch of a Virtual World
They’ve even gone much further, boldly launching Stagecoach Island, an online virtual world where you can explore the island and its hidden secrets, connect with friends and make new ones, and at the same time learn smart money management.
Targeting the hard-to-capture Gen X and Gen Y audience, Wells Fargo brilliantly created this free gaming platform to grab the attention of this coveted market and gain their loyalty by offering a fun online attraction marketing tool to engage them and keep them coming back.
How Stagecoach Island Works
After you register on Stagecoach Island, you can create your own in-world character and explore the virtual world. You can chat with other cool islanders and take part in activities.
Learn Money Management
The idea is creative and fun, but also a very important learning experience in managing money. You can earn virtual money by visiting the Learning Lounge — a virtual Wells Fargo ATM — and answering questions about money management. With the introduction of the building functionality, you can now use what you earn to buy land and start building your dream home. Each new member is given 5000 “shells” — just enough to start a mortgage.
Now that the Gen X and Gen Y audience is playing on Stagecoach Island, guess where they’ll do their banking?
The bank has also branched out to Facebook, Twitter and YouTube.
Full story on iBrand Masters
Disney start selling cinema tickets on Facebook
Posted by Josh Feldberg in All on June 13, 2010
Last Wednesday, Disney quietly began promoting a new social ticket sales application through the company’s Toy Story page. The application prompts you to invite your friends to the movies when you purchase your tickets.
Users can purchase the tickets directly within the application. This is a first for a movie ticket application, let alone any company offering e-commerce functionality through a Facebook application (not that there aren’t any Facebook e-commerce solutions).
By default, the application loads up movie theaters that are already near the location you entered within your Facebook profile. So far, the application has over 11,000 monthly active users and users have used the application “to buy tickets in groups as large as 80″.
For the time being Toy Story 3 is the only movie users can purchase tickets for, however that will be expanding in the near future according to the company. You can install the Tickets Together Application here.
It seems that increasingly companies are starting to leverage the power of their social media platforms for more than just PR and are using them to offer consumer services. Indeed, last month sociable* described how Easyjet have been experimenting with selling flights via their Facebook Page
Full story on All Facebook
Diesel’s changing room webcams linked to Facebook mean you no longer need to shop with your other half!
Posted by Josh Feldberg in All, Business, Retail, apparel on June 11, 2010
Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.
Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? Or is this just creepy? Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook.
Full story on SocialMediaToday
Dr. Pepper’s nice new Facebook strategy: Let us handle your status updates. What’s the worst that can happen?
Posted by Josh Feldberg in All, Food & Drink on May 24, 2010
Dr Pepper is targeting teenagers with a social media campaign tying in with its ’what’s the worst that could happen?’ strategy, encouraging them to hand control of their Facebook status updates to Dr Pepper.
The campaign aims to get teenagers talking about Dr Pepper with each other as well as giving them a fun brand experience. It is the first time Dr Pepper has run a standalone online push.
At the centre is the Facebook Dr Pepper UK community page. Users are asked to log in via the Dr Pepper Status Takeover widget allowing Dr Pepper to update a user’s Facebook status.
In turn for embarrassing themselves, users have the chance of winning a £1,000 prize each week.
The more embarrassing the status updates to which users are willing to subject themselves, the greater their chance of winning the cash. They range from the gentle embarrassment of ’Sometimes I imagine myself as a beautiful butterfly’ to numerous ’too much information’ lines, including ’dreamt I was going for a really long wee. Woke up and I was!’
See Marketing Week for full story
Coca Cola’s approach to social media – slideshow
Posted by Josh Feldberg in All, Business, Food & Drink on April 20, 2010
Coca-Cola’s Group Director, Michael Donnelly, recently gave the below presentation, detailing their ‘fans first’ approach to social media. Part of the presentation features the crowsourced exercise undertaken for Coke’s Vitamin Water brand- the case study is described in more detail in a previous Sociable post
Facebook Users Raise $160,000 to Help Injured UK Aid Worker
Posted by Josh Feldberg in All, Charity on April 7, 2010
Daniel Eley, a humanitarian who worked with the Casa Alianza cause in Latin America, was paralyzed from the shoulders down in a tragic accident on January 1st of this year and Facebook was a big part of his recovery.
The medical services required for his treatment and habilitation amou
nted to approximately $130,000, and things looked bleak for Daniel. However, through the compassion of others and the power of social technology through Facebook, Dan experienced what his sister Bridget calls “a revolution in human kindness”.
Dan began his service in Latin America in 2007, joining the non-profit Casa Alianza, a division of US-based Covenant House, in helping street children from Guatemala, El Salvador, Brazil, Venezuela and more.
Dan moved on to help in the other regions and in 2009 headed to Colombia to continue working with the organization. That’s when tragedy struck, as on January 1st, while swimming in a river on the Colombian border with Brazil, Dan hit a rock and broke three of his vertebrae. He was air ambulanced to la Clinica del Country in Bogota, which is quite a distance from the border. He suffered from extreme bedsores and was in critical condition. He was then transferred to an intensive rehabilitation center in his hometown of Buckinghamshire, England. The total cost of air ambluances was over $130,000, and certainly Dan didn’t have this kind of money.
A good friend of the family, Diana Clift, decided to start a Facebook group called “Help Dan”with the sole purpose of helping Dan’s friends and family communicate with him. However, no one expected that the idea would turn out to be a lifesaver. The page started on Jan. 3 with just a few friends from the U.K. who wanted to connect with Dan and soon rocketed to almost 9,000 members
The group raised over $160,000 for his expenses, and he was able to rest knowing that his bills would not be something that caused any more burden to the rest of his friends and family.
The page notes that Dan “has no head injuries and his mind and exceptional personality are undiminished, but he has serious and life threatening spinal injuries.”, and while the road is long and hard, it’s the support of people from around the world that makes his life possible.
Dan, along with his family, have started a new foundation where donations can be made in his name to continue to help the street children in Latin America.
Dan has just succeeded in overcoming a challenge, and is now breathing without a ventilator. Check out the Help Dan page and make a contribution, if you can.
Latest update from March 29th: Dan is now in England making progress at a top spinal unit. He is able to breathe unaided for intervals and has spoken movingly on TV.
Read the full story on allfacebook.com
